网上车市网站 (www.cheshi.com) 建立于 1999 年，见证了整个互联网行业的兴衰，经过六年多时间的沉淀积累，网上车市已经形成了固定的访问群体，正在进入一个快速成长时期。自成立以来，网上车市已经在汽车营销咨询、新车报价、电子商务、二手车、车贷保险、维修服务等领域形成了强大优势。网上车市以北京为中心，辐射上海、天津、广东、山东、湖北等省市，和全国 1000 多家经销商保持着良好合作关系，形成了强大的实时监测网络。

    作为一家专业的汽车行业网站，网上车市为经销商和消费者服务具有以下优势：

    1 、信息量巨大，具有庞大的数据库。网站车型数据库中拥有几千种车型，累计几十万条报价。关于经销商信息的页面超过了 2000 个，及时的数据更新和维护保证了信息的准确性和真实性，通过网上车市你可以了解到全国 1000 多家汽车经销商的相关信息。

    2 、访问量大、浏览范围广、访问频率高。在 2004 年全年访问量超过 5500 万人次的基础上， 2005 年日均访问超过了 46 万人次，全年访问量有望突破 1 亿人次。另据我们统计，每个访问者平均浏览 11 个页面，有 87% 的访问者在第一次登陆后，当再次查阅汽车相关信息时，仍会访问我们的网站。

    3 、 强大的检索功能，为用户提供了便捷而又专业的交流平台。灵活准确、简洁友好的查询功能确保任何一个登录网站的人都可以根据需求查到所有相关信息。任何一个有意购车的访问者，既可以登陆网站方便的查阅到相关车型信息、报价数据、经销商背景资料等，也可以对自己关心的问题向经销商进行咨询。网站可以为汽车消费者提供购买咨询、车型选择、保险代理、维修保养和二手车销售等一揽子服务，经销商也可以通过网站及时了解市场，不断调整自己的经营战术，我们的专业性是其他网站所不具备的。

    4 、为经销商提供便捷的后台服务。网站为经销商提供了自由展示自我的平台，经销商获取会员资格后，可以通过网站后台操作自行发布报价，更改信息，回答消费者问题等，通过网站经销商可以用最快的速度将最新报价告知汽车消费者。

    5 、丰富的市场资源。网上车市与各大门户网站和媒体建立了友好合作关系，网站的汽车报价在多家门户网站上实时发布，网站与多家门户网站和媒体开展了全面的业务合作，广泛的信息窗口为各经销商提供了无限商机；网站与包括北京亚运村汽车交易市场在内的多家经销商有全面深入的合作，为亚市等网站提供全面的技术支持，同时协助策划和报道与汽车销售有关的大型活动；与国内诸多著名汽车网站广泛合作，相互建立友情链接。

    6 、数量庞大、覆盖全国的访问群体形成了一个巨大的虚拟车市。网上车市为消费者和经销商提供了一个从地域上和概念上更为广阔的虚拟车市，它不受时间和空间的限制，可以实时实地通过网站进行信息交流。网站随着与全国各地区经销商不断深入的合作，经销商的业务也在不断地扩大，据统计通过网上车市咨询买车的消费者遍布全国各地，其中异地购车用户比例较高，使广大经销商突破了区域壁垒，大大降低了交易成本。

    7 、交流平台的中立性。网上车市帮助经销商卖车，帮助消费者买车，网上车市是经销商与消费者之间的桥梁，但并不直接参与交易。为此，不论是经销商还是消费者，都对网上车市给予充分的信任，成为网上车市发展不可缺少的重要力量。

    网上车市还可以为客户提供汽车行业深度研究和咨询服务。目前网上车市已经形成了一支稳定的研究咨询队伍，可以在产品、价格、品牌、渠道和消费者市场研究等方面为汽车企业和经销商提供专项咨询和研究服务。

    网上车市研究部门定期把自己的部分研究成果向社会公布，网上车市的车市分析栏目是我们的研究队伍对外公布研究成果的一个重要平台和窗口，公布成果主要包括车市热点调查分析、行业深度研究、车市独家报道等。我们的研究成果得到了社会各界人士的普遍关注，部分内容曾被包括高盛、摩根斯坦利、瑞士信贷、新华社等在内的众多国内外著名研究机构和媒体多次引用。

    网上车市在研究领域的优势主要体现在：强大数据资源的支持；网上车市信息平台的使用；庞大的客户关系网；高效的研究团队。

    网上车市在“数据蕴涵人文、价格演绎价值”这一理念的指导下，以发展成为国内领先的汽车行业资讯平台、专业化的电子商务网站、汽车行业研究咨询机构为己任，愿与客户一起成长，共同壮大，为中国汽车工业发展携手共创未来！

    网上车市（www.cheshi.com）网站是北京天信道科技发展有限公司旗下经营的国内领先的汽车专业网络媒体和电子商务平台。

Cheshi.com.cn is the leading internet portal in China focused on the automotive retailing industry. We have important competitive advantages versus other automotive websites in China, including:

&S226;  Our status as the first-mover among websites with an automotive focus;

&S226;  Our capability of attracting Chinese auto consumers — our website reached 55 million Chinese visitors last year, and will reach over 100 million visitors this year;

&S226;  China's most complete, comprehensive, updated vehicle database and retail information;

&S226;  Our exclusive strategic alliance with China largest dealers, internet portals, and media.

We are positioned as a virtual marketplace to help auto retailers and OEMs promote and sell cars. We offer services to the entire auto retailing valuable chain, include new car dealers, used car dealers, automobile maintenance and repair shops, insurance companies, and automotive finance companies. We are Chinese auto retailer's partner of choice to help them reach consumers and understand market conditions through the internet. Unlike normal online advertising, through our sophisticated database structure and web technology, we strategically place our dealers' information over our 2,200 pages to efficiently reach the target consumers while they are searching for vehicle information. In return, automotive companies pay us an affordable fee to display their cars and/or related services on our website.

To consumers, we are a key provider of automotive information. The key to attract online visitors is to understand both their content needs and their navigational behaviors. We are committed to providing easy access to a broad range of automobile content for our visitors. We position our website to serve automobile consumers throughout the entire car ownership life cycle, from initial purchase, to maintenance and service, to the sale of their car. Our vision is to become a critical component of the car ownership cycle in China, and create a website that every Chinese car owner will visit whenever he/she needs auto related information. As one example, we intend to develop our used car pricing index with features and functionality comparable to the Kelly Blue Book in the Unite States. Our complete and trusted auto retail information is the key to lock-in consumers come back to our website.

We believe that our content and in-depth understanding of the Chinese automotive industry is superior to the websites being developed by our competitors. Further, our website is used friendly and easy to navigate, and employs the most advanced internet and database technology. As a result, Chinese automotive consumers are extremely disposed to use our website as their vehicle shopping information resource. As evidence of this fact, everyday we have more than two hundred thousand users visitors a year on our most popular page, and the average users browse 11 pages, and it makes up total 55 million visitors a year on our most popular page. And a recent survey also found that 87% of our users intend to visit our website again when they search for vehicle related information. Our dealers and dealers and business partners are benefited greatly by our dominating online coverage and penetration. No single dealer's website can reach as auto consumers as our website does.